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News
Why Senior Living Operators Must Embrace Failure to Innovate
3+ day, 1+ hour ago (828+ words) Failure is not something most senior living operators want to experience, but they should embrace it when it happens. Senior living operators should be willing to green-light investments in tandem with seeking new partnerships in the name of improving operations....
Brookdale, Atria, Sonida, Other Senior Living Operators Adapt to Industry's Supply-Demand Imbalance
4+ day, 27+ min ago (1380+ words) Senior living operators have entered a new era of little growth and narrowing capacity. Some companies are rethinking their operational strategies as a result. Frontline operations and sales and marketing workers within communities “must function as one team” to compete…...
Senior Living Dealbook: AgeWell Retains Management of Two Communities; PGIM Provides $144M for Acquisition
4+ day, 23+ hour ago (754+ words) AgeWell Senior Living announced it is retaining management of Sonata Viera and Sonata East at Viera following the successful sale of the two senior living communities. Operations will remain uninterrupted during the transition, the release states. BWE Investment Sales announced…...
A Place for Mom CEO: Focus on Family Caregivers Helps Break ‘Stigma’ of Senior Living
5+ day, 39+ min ago (524+ words) Messaging to potential senior living residents has taken center stage at A Place for Mom as the company passes a number of business milestones in 2026. The New York City-based referral company recently crossed the 20-million user threshold as it works…...
Roots Living Embraces Care Across Five Generations of Senior Living Experience
1+ week, 2+ day ago (490+ words) For Roots Living CEO Warren Tonack, senior living is part of a five-generation legacy. The family first became involved when Tonack’s great-grandmother opened a facility in 1954, and the tradition has continued. Now evolved into its current iteration as Roots Living,…...
Despite Long Development Cycles, Universities Offer Opportunities for Senior Living
1+ week, 3+ day ago (852+ words) As the senior living industry continues to bridge the intergenerational divide, one setting is beginning to become more popular, presenting an opportunity for operators and developers: the college campus. Having senior living communities on or very near university campuses isn’t…...
Senior Living Marketing Gets Personal as Operators Put Residents Center Stage
1+ week, 5+ day ago (766+ words) New Perspective Arden Hills / New Perspective Senior Living With AI usage on the rise, operators are shifting marketing strategies to embrace authenticity by putting their residents in the spotlight. They’re also finding ways to address resident feedback when experiences are…...
Starling COO: Senior Living 'Must Adapt' to Hospitality, Changing Customer
1+ week, 5+ day ago (872+ words) Florida-based senior living provider Starling continues to hone its operating model to deliver more hospitality-focused services to residents amid strong demand. Starling operates seven luxury senior living properties in Florida, with the communities at full capacity or high occupancy, according…...
Memory Care Innovation Award Winner: Michael Wang, Founder & Chief Clinical Officer, Inspiren
2+ week, 1+ day ago (886+ words) Michael Wang, Founder & Chief Clinical Officer at Inspiren, has been named to the Memory Care Innovation Awards Class of 2026 by Senior Housing News. SHN: How long have you been working in the senior housing & senior living industry, and what has…...
Why One Single-Site Senior Living Operator Branched Into Home Care
2+ week, 2+ day ago (550+ words) South Carolina-based senior living provider Cumberland Village recently launched a home care program to serve more older adults outside of traditional senior living as external growth remains tough to notch. The company’s new program, Cumberland Village at Home, is aimed…...