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News
Why Senior Living Operators Must Embrace Failure to Innovate
3+ day, 5+ hour ago (828+ words) Failure is not something most senior living operators want to experience, but they should embrace it when it happens. Senior living operators should be willing to green-light investments in tandem with seeking new partnerships in the name of improving operations....
Movers and Shakers: Covenant Living Names President; Ohio Provider Appoints CEO
4+ day, 5+ hour ago (356+ words) Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages…...
Senior Living Marketing Gets Personal as Operators Put Residents Center Stage
1+ week, 5+ day ago (766+ words) New Perspective Arden Hills / New Perspective Senior Living With AI usage on the rise, operators are shifting marketing strategies to embrace authenticity by putting their residents in the spotlight. They’re also finding ways to address resident feedback when experiences are…...
Starling COO: Senior Living 'Must Adapt' to Hospitality, Changing Customer
1+ week, 5+ day ago (872+ words) Florida-based senior living provider Starling continues to hone its operating model to deliver more hospitality-focused services to residents amid strong demand. Starling operates seven luxury senior living properties in Florida, with the communities at full capacity or high occupancy, according…...
Movers and Shakers: Anthem Appoints COO; Senior Lifestyle Creates, Fills New Role??
1+ week, 6+ day ago (452+ words) Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages…...
Changemakers 2026: Scott Hames, Chief Operating Officer, Blake Management Group
2+ week, 4+ day ago (1708+ words) This article is sponsored by Yardi. As senior living demand rises and consumer expectations continue to evolve, operators are being challenged to rethink how they deliver care, support teams and create communities that people are excited to choose. What economic…...
Changemakers 2026: Wayne Sanner, CEO and President, Silverado
2+ week, 4+ day ago (1691+ words) As demand for senior living accelerates and the need for memory care grows, operators are facing pressure to expand capacity, address workforce challenges and meet higher expectations from older adults and their families. For Wayne Sanner, CEO and President of…...
Senior Living Websites Are Still Too Static. Here's How Operators Can Evolve
3+ week, 3+ day ago (857+ words) Senior living operators have upgraded their web presences in recent years to attract a more web-savvy consumer. Some sales and marketing leaders say the industry must go even further in that direction. To Heritage Communities Chief Marketing Officer Lacy Jungman,…...
How 4 Senior Living Operators Changed Event Strategies to Attract More Prospects
3+ week, 5+ day ago (936+ words) Simply reaching prospects is half the battle for senior living sales teams. Sometimes, the hardest part is getting them to actually walk through the front door. High demand is leading to higher occupancy rates and longer waitlists alike. Senior living…...