10+ hour, 12+ min ago   (248+ words) Instamart has launched ‘Switch’, a platform-wide proposition designed to encourage consumers to look beyond their usual product choices and discover alternatives across everyday categories. The campaign draws on the familiar consumer habit of repeatedly buying the same brands and products,…...

3+ day, 14+ hour ago   (305+ words) Ajit Mohan has stepped down as Chief Business Officer at Snap after four years with the company. He announced his departure on LinkedIn, saying he is leaving the role for personal reasons and plans to return to Singapore, where his…...

4+ day, 12+ hour ago   (378+ words) Hashtag Orange wins Frankfinn Institute’s digital marketing mandate MediaBrief Hashtag Orange has announced a partnership with Frankfinn Institute of Air Hostess Training, an aviation and hospitality education platform in India, to lead its communication and digital marketing mandate. The mandate…...

5+ day, 10+ hour ago   (387+ words) Sebamed (marketed in India by USV Pvt Ltd) along-with WPP Media, is among the early brands exploring the next frontier of digital advertising through a ChatGPT advertising initiative. The activation brings Sebamed into an AI-led environment where consumers ask questions,…...

6+ day, 9+ hour ago   (289+ words) Magnite, an independent sell-side advertising company, has announced new milestones across its live streaming business as media owners prepare for the AFL and NRL Grand Finals and the return of the NFL season. The company said it is scaling a…...

6+ day, 10+ hour ago   (283+ words) ReBid adds ChatGPT Ads activation and analytics to marketing platform MediaBrief Agentic AI agency ReBid announced the addition of ChatGPT Ads activation and analytics to its Agentic AI-powered marketing platform, enabling brands to extend their digital advertising strategies into the…...

6+ day, 11+ hour ago   (222+ words) Huella, the creative AdTech and media intelligence company, has appointed industry veteran Kartik Mehta as Mentor to support its expansion vision across Asia. Mehta will advise the company as it brings together creativity, media, technology and intelligence to build audience…...

1+ week, 5+ day ago   (328+ words) Lauritz Knudsen Electrical and Automation, a leading player in India’s electrical and automation sector, today unveiled ‘Partner Hai Na’, a new integrated campaign that celebrates the often-unseen role electrical solutions play in enabling life’s everyday moments at home. At its…...

1+ week, 5+ day ago   (365+ words) Hashtag Orange has won the strategic mandate for SafeTree, a fertility insurance platform in India, to launch and build the brand for its fertility insurance offerings. The agency’s remit includes brand strategy, creative narrative development, and end-to-end media planning and…...

1+ week, 6+ day ago   (200+ words) Omnicom Media’s OMD India has won the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities, following a competitive multi-agency pitch. OMD India will lead Ventura’s media strategy, planning and execution as the investment services…...