7+ hour, 46+ min ago   (891+ words) The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing…...

8+ hour, 11+ min ago   (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...

1+ week, 3+ day ago   (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...

2+ week, 7+ hour ago   (901+ words) By Toni Poulain, Goodway Group The industry’s first reaction was to debate whether this is a cash grab. The more consequential question is why the buy side remains so smitten with the idea of handing maximum control to autonomous buying…...

3+ week, 8+ hour ago   (776+ words) Matt Prohaska has spent more than a decade helping publishers, brands and their ad tech partners clean up their data strategies. Now, he’s turning that playbook over to nonprofits. For example, DetecTogether – which helps firefighters detect cancer earlier – lacked the…...

3+ week, 4+ day ago   (539+ words) The instinct is to say social is outperforming every other channel. But I don’t think that’s the full story. What we might be seeing is degrees of measurement confidence, and it’s leaving opportunity on the table. Meta’s attribution infrastructure is…...

3+ week, 4+ day ago   (766+ words) Upfront negotiations are over, and the Fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving measurement accuracy really means “removing bias” and getting closer to…...

3+ week, 5+ day ago   (974+ words) Bob Lord has spent decades at the intersection of technology and marketing. He was the global CEO of Razorfish and led digital transformation at IBM before joining Horizon Media as president early last year. At Horizon’s helm, he’s pushing the…...

3+ week, 5+ day ago   (797+ words) One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a…...

3+ week, 6+ day ago   (885+ words) The most lucrative advertising strategy doesn’t have to be particularly expensive or high tech. Rather, having a product that’s so good people can’t stop talking about it is the preferred approach for some brands. Of course, relying on word of…...